USAID Perception Study

Ongoing Project, February 2024 to July 2024

S.W. Nepal Pvt. Ltd. (Scott Wilson Nepal/SWN) is delighted to announce our recent award of the USAID Perception Study, a study that is a part of the USAID Learning for Development Activity implemented by Bixal Solutions Inc. SWN will execute this in partnership with Sharecast Initiative Nepal.

The assignment is designed to cover all 7 Provinces of Nepal to obtain information on the level of awareness, recognition and perceptions of Nepali citizens on the mission, initiatives and commitments of USAID/Nepal and its brand. This is achieved with surveys with over 4,000 survey respondents randomly sampled among the Nepali citizens, and corroborated with appropriate level of FGDs, that builds the evidence to offer recommendations to inform USAID’s strategic communication campaign strategy.

The deep level of expertise and experience that SWN and Sharecast team bring to the assignment is applied in designing and leading this complex mixed-method research study along with our in-depth understanding of Nepal’s development landscape that places us at an optimal position to lead this assignment. We would like to thank USAID Learning for Development Activity for trusting us with this important USAID Perception Study.

 

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Photo: Listening exercise with the communities in Mugu during “USAID Listening Tour for Locally Led Development” (Photo: Scott Wilson Nepal, April 2022)